Rub "stray earth" heat publicity rules, this operation I give out

"The road of 10 million, safety first, traffic is not standardized, relatives of two lines of tears." Suzhou elevated intelligence board to write a slogan is from a recent fire movie "stray earth". The Beijing news video screenshot

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This is not rigid, not rigid, non conformist propaganda way, should be more local and departmental propaganda reference, let those legal and government affairs publicity to better "interesting" to spread.

According to the "Yangzi Evening News" reported that recently, Suzhou circle of friends by the intelligence screen on elevated brush, point to open to see the information board written on the road: ten million, safety first, traffic is not standardized, their tears were running. Why people will take photos for the slogan crazy to play call? Originally, the slogan is from a recent fire movie "stray earth".

"Beijing District 3 Transportation Commission to remind you Caution! Driving road, ten million, safety first, traffic is not standardized, their tears were running". "Stray earth" during this period of repeated artificial speech, in just the past Spring Festival, with popular movie, the limelight is calculated.

This "stray earth" explosion of red, there put the film in the slogan "use" of traffic safety publicity, no wonder netizens ridicule, Suzhou traffic police detachment of the slogan is very times.

The reason why the magic slogans cover Suzhou elevated, the local police admitted that because of the local elevated, in recent days is Spring Festival rework peak, large flow rate, with the slogan of good publicity. From a practical effect, in a number of stylized traffic banners, the cos "stray earth" lines "appeared in the driver's eyes, really brighten.

It can be said that the local police department of publicity "hot rub" operation, interesting and not rigid, ingenious and low cost in half way, let the publicity slogan to maximize the value.

In fact, many government departments have already learned to "rub hot" legal routine, and variety, this is not the only one.

For example, @ China fire "Starchaser" type of science. During the Spring Festival, actor Zheng Kai microblogging "miss the fireworks", @ Chinese fire forward the micro-blog and mentioned: Shanghai prohibits the discharge area and time period, "science of the fireworks taboo knowledge. Earlier, @ Chinese also had to find Yuan Shanshan, Nicholas Tse fire "stubble". The positive interaction between the government and the administrative micro-blog star, attracted a large number of users, but also played a good effect of fire knowledge.

Another example of the judiciary "drama type law". After the hit TV drama "Ode to joy", the Ministry of justice administrative micro-blog had combined the story, about the following questions: the old neighbor came to the public how to do noise? The slag male or "tear"? Blame others, whether to constitute the crime of false accusation? So, those living close to the people of the law, also achieved excellent results.

From the Ministry of justice administrative micro-blog "chase drama Popularization", to China fire "Starchaser" type of science, and then to Suzhou traffic police "hot rub propaganda rules", reflects the flexibility of the relevant departments of publicity ideas and methods of iteration. This is not rigid, not rigid, non conformist propaganda, should play more and more, more and more local and departmental propaganda reference, benchmarking, let those legal and government affairs publicity to better "interesting" to spread.